Horror Channel Ident

For this brief, we were required to design and create a 20 second TV ident and 5 second sting celebrating the summer season for one of three channels. Having chosen to focus the project on the Horror Channel, research led me to focus on classic horror movies such as The Shining, Dracula, The Birds and IT by Stephen King. The concept for this design draws on these famous movies and the iconic characters within them. The aim is to frighten and spook the viewer as they encounter these terrifying characters throughout the animation. Set in the grounds of a haunted house, creatures of the night come out to play as we journey through the gates and towards to house.

Capture Sting
Horror Ident
Animating the Mundane
Design Analysis
Branding and Packaging
Matthew Stephens